Timeline01
6-8 week timeline
A focused sprint to extract institutional truth from the noise of the market.
Built on the 'Disciplined Entrepreneurship' framework, a proven methodology developed at MIT.
VENTURE VALIDATION
Scaling on hope is an expensive way to find out strangers won't buy.
A repeatable market is built on evidence, not network. In 6-8 weeks, replace assumptions with evidence you can take to your board.
01 — The Thesis
Hiring to fix a value proposition problem is an expensive bet.
Hiring a Chief Financial Officer before validating your market evidence is the most expensive gamble a founder can make. Relationships scale horizontally; product-market fit scales vertically. When the founder-led magic fades, don't try to solve the volume problem with more noise.
Get the evidence first.
02 — The Engagement
Move from guessing to evidence.
CONVERSATIONS02
Real customer conversations
Direct, unvarnished feedback from high-intent buyers outside your personal network.
Validation03
Validated value proposition
Start solving for the exact friction points identified by the market.
Output04
A clear, evidence-backed next path
A rigorous plan detailing where the market actually is, not where you hope it to be.
03 — The Deliverable
Evidence for the Board, not coaching.
This isn't consulting and it isn't coaching. We provide a scalable, repeatable engine and roadmap to understand who your next 30 customer are and where to find them, a heatmap of buying intent and a tested go-to-market script, giving you the hard evidence required to answer to your VCs and protect your remaining runway from expensive, unvalidated growth bets.
- Customer discovery
- Buying-intent heatmap
- Tested GTM script
It didn't tell us what we wanted to hear. It told us why our last five attempts failed. That saved us £2M and a year of runway, and finally gave me a real answer for our VCs.
Your early traction was built on relationships. Your next £10M won't be.
Tell us where you are. We respond to every founder who reaches out.